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I have based this collection on the elements that I love in Africa - its raw beauty and texture, its untamed wildness, its vibrant colour, its soul and its secrets.
Many life forms in Africa have evolved their own means of preservation, which often involves the art of camouflage - so in a way they adorn themselves, or wear their own jewellery. Sometimes to protect, sometimes to distract and sometimes just simply to show off!
Many of these mechanisms are quite remarkable and were incredibly exciting to discover and as such have been a great inspiration to me which I have reflected in my work for you to share and enjoy.
CURICULUM VITAEA LOUISE SERAFINI - SWANEPOEL
Father: Flemish of Italian decent
The Serafini name has been synonymous with the Jewellery industry for almost a century. In the 1920's, my grandfather Diego Serafini, was brought out to South Africa from Antwerp, to the dusty town of Kimberly, to teach the South Africans how to cut diamonds.
Alice Serafini, Diego's daughter (my aunt) became one of the fist woman diamond cutters in the country.
My father Eugene Serafini (who's name appears in the diamond dictionary) was well known as the rough diamond buyer, who was instrumental in putting the rough diamond business on the map in Basotholand, now known as Lesotho. As the granddaughter and now the 3rd generation, I continue in my capacity as Gemmologist and Designer Goldsmith under the banner of Serafini Design Workshop established in the mid 1980's.
Born: 1957 in Ghana Accra (Ivory Coast - Africa)
Schooling both in the UK and S.A. - matriculated in 1974 in Bloemfontein
1975 - Started four-year degree in Industrial Design followed by an Honours
degree in Jewellery Design (graduated Cum Laude) at the University of
1979 - Received Maggie Loubscher bursary
1980 - Studied at the Gemological Institute of America in Los Angeles USA.
Qualified as a Gemmologist in Coloured Stones, Pearls and Diamonds
1981 - Worked for Gold Creations Manufacturing Jewelers in Cape Town, as the company's
Designer Gemmologist and Factory Manager for five years
1985 - Started own studio under the name of Serafini Design Workshop
1995 - Started Gemmology Department at Cape Town for John Scottnis Technicon and continued to
lecture part time until 2000
Currently - Still continue to design and consult from my own Gallery
AWARDS / EXHIBITIONS
1977 – Commendation Design Award by de Beers
1984/1985 - De Beers First Prize
1994 - 3rd place American Swiss Competition (first competition entered since having two daughters in 1987 and 1989)
1994 – American Swiss 1st Prize – Overall winner of the Open Category
1995 – Jewellex Finalist
1995 – Selected as External Examiner for Technicon final year students
1996 – American Swiss Designer of the Year (South Africa)
1996 - Jewellex Finalist
1996 – Jewellex Overall Winner
1997 - Jewellex Finalist
1997 – Jewellex 2nd Place Professional Category
1997 – Judge in American Swiss Competition
1998 – Selected as External Examiner of Technicon Honours students
1999 – Exhibited in Vencenza Italy, Monaco, Paris, Guernsey and Hungary
2000 - By invitation, Exhibited in Guernsey and London, San Francisco, Seattle, Phoenix and Toronto.
2000 – Facilitator in the de Beers Shining Lights Awards
2001 – By invitation, Exhibited in Guernsey and London
2001 - Guest Lecturer for Anglo Gold Johannesburg, Cape Town and Durban
2001 - Exhibited at the Gallery of Jewels in San Francisco, U.S.A.
2001-2003 - Exhibited at Shamwari Game Reserve, Port Elizabeth
2002 - Exhibited in Fort Lordidale Indianapolis U.S.A. and San Francisco
2002 - Work put into two more branches of Gallery of Jewels in the U.S.A.
2002-2004 - Exhibited in Plettenberg Bay
2003 - Selected as Judge in Anglo Gold Competition
2003 - Represented South Africa at Earles Court in London with a Collection of Jewellery
2003 - Exhibited by invitation in Malta
2004 - In April assisted with De Beers Shining Lights Awards as a Facilitator
2005 - March Guest Lecturer for Anglo Gold Durban, Johannesburg & Cape Town.
2005 - Judge for Anglo Gold Ashanti Competition
2006 - Collection marketed & Showcased in France
2006-2010 - Work Showcased at Scarlett Gallery, Greyton
2007-2011+ - Work Showcased at Cape Point Ostrich Farm, Cape Town
2008-2009 - Work Showcased at Grande Provence in Franschoek
2008-2009 - Exhibited at Blue Mountain Lodge, Stellenbosch
2008-2010 - Work Showcased at Diamond Design, Constantia Village, Cape Town
2009-2010 - Exhibited at Stanford Gallery, Stanford
2009-2011+ - Work Showcased in Riebeek Kasteel
2010-2011+ - Work Showcased at Dorp Street Gallery, Church Street, Stellenbosch
2010-2011+ - Work Showcased at Morrison Jewellers, Cape Town
BA Fine Arts Hons cum laude (Stell), Graduate Gemologist (GIA)
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